Where to Start Your Online Marketing Plan – Start From the Beginning

Local Business - Marketing Concept for Small Business

With digital marketing being the 21st century’s top method of advertising, it is no wonder that thousands of digital marketing companies have come on the scene.  It’s not bad enough that the business owner does not usually understand digital marketing and search engine optimization, SEO for short, but he is also now faced with dozens of propositions every week.  A large part of these come in the form of telemarketing calls which take up time, are confusing, and are dealing with companies that need be out of your state or even out of the country.  It’s no wonder this is owners sometimes fail to start a digital marketing program!

Well, let’s start from the beginning.  When looking for digital services, I suggest you start with a list that you can keep handy with questions for use when talking with various service providers.  Before you try to make that list might be a good idea to just sit down with a computer crank up old Google and check out who you are competing against.  Since we dealing and local marketing this discussion will be targeted strictly small businesses dealing in a local market.  Try going into an incognito browser window and pretend you are a customer.  Search for a word or phrase that you would look for if you wanted to hire yourself.  Since this is local marketing include the name of your town or city or one that is nearby where you would like to seek out new leads.  The names that come up will give you a good idea of how many, and who your competitors are.  Take the time to view some of their web sites.  Take note of how many pages and how many words are on each page.  Now if you don’t have the time to do this this is the kind of research and SEO specialist can do for you.  Look for one that will offer you some insight into your business niche on a complimentary basis.

Once you’ve seen how many competitors you have, it should give you a good idea of how difficult it will be to get yourself on the top of the heap.  Internet marketing is no different than newspaper, direct mail or any other markings source. Generally speaking to more competition, the more money you will need to invest in advertising your company’s services.  So that is saying that a lawyer or a contractor will need to spend significantly more than say the local photographer.  Talk to other business people and as than what how much they’ve spent for web sites and SEO.  At this point I’d like to make it clear that you must understand that just having a website is no guarantee that you will generate any business unless that website is properly than built and has good optimization.  We’ll handle this in later articles.

I would just like to suggest that you educate yourself as much as you can within reason.  I know that you have a business to take care of.  Find out who not to deal with by discussing experiences with other business people.  Just because it has a big price tag doesn’t mean it’s going to be a good job.  On the other hand, if the deal sounds too good to be true it probably is, so beware.

While this should give you some food for thought our upcoming articles will try to dial it down into terms that you can understand.  Do yourself a favor and don’t jump on the first offer you get.  Be smart and don’t use the same guy that ripped your buddy off.  It’s just like buying a refrigerator.  Do your research, compare your prices and decide how big of a website you are going to need.  Don’t rush into a deal blindly.  Look for a local person if you can.  They will be more likely to know your area which can sometimes prove helpful.  Know exactly what that SEO company can and will provide you.  Know what your marketing budget is and be able to calculate the return on investment so that you know your money is spent well.

Contact us if you have any questions or concerns,

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